IceWhale
- Everything
- Product Lead
- Design Lead
2023-Now
Initially joined as a team leader in the design team, responsible for product experience, UI/UX design, brand definition, and early marketing expression, covering the complete experience chain from product interface, visual system, brand language to launch storytelling; throughout this process, continuously participated in user research, market feedback analysis, and category opportunity judgment, gradually expanded from a design perspective to systematic thinking at the level of product positioning, user value, and commercial adoption, and was promoted to the team leader of the product team after one year of employment, overseeing product strategy, requirement definition, version planning, and cross-team implementation.
Sonova
- Marketing Assistant Manager
- UEDC Supervisor
- Senior UX Designer
2020-2023
Sonova is the world's largest hearing aid group. Joined the Marketing Group and assisted in establishing the UEDC User Experience Design Center, responsible for the brand and user experience design of AUDIONOVA, a To C retail brand of SONOVA China; managed team projects and personnel, and collaborated with e-commerce, product, sales, and Global Marketing teams.
Deeply involved in the stage planning and experience design of the NOAH retail business system, focusing on store service processes, user roles, business data, and consultant work scenarios, promoting design from visual support to business collaboration and service experience construction.
Participated in the localization optimization and product visual iteration of the PHONAK brand, and explored consistency and differentiation in experience expression under the parallel operation of multiple group brands.
Around hearing health and the silver economy, participated in building user education and service conversion pathways for middle-aged and elderly users, family decision-makers, and professional service personnel, reducing the thresholds for understanding, trust, and decision-making in the early market.
ARK
- UI/UX Designer
- Senior UI/UX Designer
2020
Sonova is the world's largest hearing aid group.
Sonova is the world's largest hearing aid group.
Sonova is the world's largest hearing aid group.
